The Trust Signals Podcast

Trust Signals offers a compelling and practical vision for how PR must evolve to meet the changing needs of business. Scott Baradell gets to the root of the issue by connecting emerging business challenges to the decline in consumer trust, and matches it with simple and actionable steps any business owner, marketer or PR pro can take to grow trust at scale.

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Wednesday May 10, 2023

In this episode of the Trust Signals podcast, Scott Baradell explores the importance of trust signals in improving a website's search engine ranking through effective SEO strategies. Scott emphasizes the various trust signals that Google considers, such as reviews, social media presence, and website security when ranking websites. He also underscores the importance of high-quality content and proper on-page optimization for achieving optimal SEO performance. Listen in and gain practical insights on leveraging trust signals to attract more organic traffic to your website and improve your overall online presence.

Friday May 05, 2023

In this special bonus episode of The Trust Signals Podcast, Trust Signals author Scott Baradell offers a straightforward solution for tackling one of the biggest challenges within many organizations: sales and marketing alignment.

Wednesday May 03, 2023

Join Scott in this episode of the Trust Signals podcast as he delves into the crucial role of trust signals in inbound marketing. He highlights the need for businesses to prioritize the creation of high-quality content and meaningful interactions with their audience to establish trust. Tune in as Scott offers valuable insights and practical tips on how to establish effective inbound trust signals that can drive interest in your brand and increase traffic to your website. 

Friday Apr 28, 2023

In this special bonus episode of The Trust Signals Podcast, Trust Signals author Scott Baradell discusses the importance of a website's About Us page—and how to create one that builds trust by tapping into your brand's inner superhero.

Wednesday Apr 26, 2023

In this episode of the Trust Signals podcast, Scott Baradell dives into the topic of building a trust-centered website and the crucial role it plays in shaping visitors' perceptions of your brand. Scott shares his insights on the top twenty-four website trust signals and provides valuable tips on navigating the trust playing field. Tune in to this episode to discover how you can earn the trust of your audience and create a positive online experience for your visitors.

Wednesday Apr 19, 2023

Come along on the latest episode of the Trust Signals podcast with host Scott Baradell as he delves into the intriguing history of wax seals and their connection to trust and authentication. In the Middle Ages, wax seals were a symbol of legitimacy and endorsement, utilized by royalty, bishops, and government officials to validate official documents. In modern times, trust seals have taken the place of wax seals as a digital equivalent to establish trust in online commerce. Join Baradell as he examines the various types of trust seals, their purpose, and how they can be used to build trust with potential customers and other online audiences. Tune in to discover how trust seals can help bolster trust in the digital age.

Wednesday Apr 12, 2023

In this episode of the Trust Signals podcast, Scott delves into the powerful concept of trust signals - tangible markers of trustworthiness that can help foster trust between individuals. Baradell explores how trust signals are applied in business to cultivate faith in a brand, among key stakeholders such as customers, employees, investors, and the broader public. Going beyond the surface-level use of badges on websites, Baradell makes the case for a more comprehensive and impactful approach to using trust signals to establish credibility and foster trust at scale. Tune in to gain valuable insights into leveraging trust signals for your benefit. 

Wednesday Apr 05, 2023

Join Scott in this thought-provoking episode of the Trust Signals podcast as he explores the concept of "post-truth" and its profound implications for businesses. Despite being a term commonly associated with politics, post-truth has far-reaching consequences for brands seeking to establish trust with their audiences. Scott highlights the crucial role that third-party validation from credible and authoritative sources plays in building trust and how, in a post-truth world, navigating this fragmented and untrusted landscape is increasingly challenging. Tune in to discover practical strategies for piecing together credible sources that will resonate with your target audience and build trust in your brand.

Chapter 1: The Breakfast Meeting

Wednesday Mar 29, 2023

Wednesday Mar 29, 2023

In this episode of the Trust Signals podcast, Scott Baradell delves into the evolving landscape of the public relations (PR) industry, shedding light on why traditional tactics may no longer be as effective as they used to be. Drawing on a conversation with a former colleague, who is now a CEO of a mobile commerce startup, Scott highlights the significance of adapting to shifting media landscapes and changing consumer behaviors. He emphasizes the importance of PR professionals adopting a creative mindset, customizing strategies for each client, and prioritizing genuine connections and engagement with target audiences. Tune in to this episode to gain insights on how to excel in the ever-changing world of PR.

Friday Mar 10, 2023

Get ready to explore the fascinating world of public relations (PR) and marketing with Scott Baradell in the debut episode of the Trust Signals podcast. In this episode, we'll uncover the evolution of the differences between PR and marketing, and why it's vital for PR professionals to do more than just secure positive media coverage for brands. Baradell will also unpack the challenges faced by PR practitioners as they strive to redefine their roles and stay relevant in today's fast-paced world. Don't miss out as we delve into the rich history of PR in the United States and examine how it has impacted the changing status of this critical profession over time. Tune in and discover how Trust Signals can help you navigate the world of PR and marketing with ease!


About the Podcast

The Trust Signals Podcast is a chapter-by-chapter reading of Trust Signals: Brand Building in a Post-Truth World, the bestselling book by PR agency owner and trust expert Scott Baradell. The book will be read over the course of 18 episodes by Jay Aaseng. 

You can learn more at the Trust Signals website.

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