The Trust Signals Podcast

Trust Signals offers a compelling and practical vision for how PR must evolve to meet the changing needs of business. Scott Baradell gets to the root of the issue by connecting emerging business challenges to the decline in consumer trust, and matches it with simple and actionable steps any business owner, marketer or PR pro can take to grow trust at scale.

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Wednesday Apr 05, 2023

Join Scott in this thought-provoking episode of the Trust Signals podcast as he explores the concept of "post-truth" and its profound implications for businesses. Despite being a term commonly associated with politics, post-truth has far-reaching consequences for brands seeking to establish trust with their audiences. Scott highlights the crucial role that third-party validation from credible and authoritative sources plays in building trust and how, in a post-truth world, navigating this fragmented and untrusted landscape is increasingly challenging. Tune in to discover practical strategies for piecing together credible sources that will resonate with your target audience and build trust in your brand.

Chapter 1: The Breakfast Meeting

Wednesday Mar 29, 2023

Wednesday Mar 29, 2023

In this episode of the Trust Signals podcast, Scott Baradell delves into the evolving landscape of the public relations (PR) industry, shedding light on why traditional tactics may no longer be as effective as they used to be. Drawing on a conversation with a former colleague, who is now a CEO of a mobile commerce startup, Scott highlights the significance of adapting to shifting media landscapes and changing consumer behaviors. He emphasizes the importance of PR professionals adopting a creative mindset, customizing strategies for each client, and prioritizing genuine connections and engagement with target audiences. Tune in to this episode to gain insights on how to excel in the ever-changing world of PR.

Friday Mar 10, 2023

Get ready to explore the fascinating world of public relations (PR) and marketing with Scott Baradell in the debut episode of the Trust Signals podcast. In this episode, we'll uncover the evolution of the differences between PR and marketing, and why it's vital for PR professionals to do more than just secure positive media coverage for brands. Baradell will also unpack the challenges faced by PR practitioners as they strive to redefine their roles and stay relevant in today's fast-paced world. Don't miss out as we delve into the rich history of PR in the United States and examine how it has impacted the changing status of this critical profession over time. Tune in and discover how Trust Signals can help you navigate the world of PR and marketing with ease!


About the Podcast

The Trust Signals Podcast is a chapter-by-chapter reading of Trust Signals: Brand Building in a Post-Truth World, the bestselling book by PR agency owner and trust expert Scott Baradell. The book will be read over the course of 18 episodes by Jay Aaseng. 

You can learn more at the Trust Signals website.

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