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About the Podcast

The Trust Signals Podcast is a chapter-by-chapter reading of Trust Signals: Brand Building in a Post-Truth World, the bestselling book by PR agency owner and trust expert Scott Baradell. The book will be read over the course of 18 episodes by Jay Aaseng.

You can learn more at the Trust Signals website.

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In this special bonus episode of The Trust Signals Podcast, Trust Signals author Scott Baradell discusses the importance of a website's About Us page—and how to create one that builds trust by tapping into your brand's inner superhero.

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